In 2011 True Thai will be entering its sixth consecutive year without any menu price increases, even though the price of our ingredients keeps going up. If we started accepting coupons, we would have to raise our menu prices.
As for me personally, sometimes I use coupons for grocery items, sometimes I don't. Sometimes I'll use a coupon to try a new product but mostly I use them to get discounts on products I do use. But True Thai is not a grocery store, and we have no trouble getting customers to try new dishes. Salt & Pepper Mussels with two kinds of sauce (plum and hot sauce), for example. It's not on the menu yet but everyone who's tried them has liked them.
Deep-frying mellows the taste of mussels, making them taste more like oysters except maybe with just a little more "oomph."
No, there won't be a coupon for True Thai's Salt & Pepper Mussels appetizer, but that doesn't mean you can't order them.
Think beyond the coupon.